MGT 660 CLC Howard Schultz and Starbucks Coffee Co. Case Study
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This is a CLC assignment.
Your instructor will designate groups. In your groups, read the "Howard Schultz and Starbucks Coffee Company" case study in the textbook. Create a PowerPoint presentation of 10-15 slides (with speaker notes, title slide and reference slide) that addresses the following questions:
1. In the early 1980s, how did Howard Schultz view the possibilities for the specialty coffee market? Why did Schultz think he could successfully import the Italian coffee bar concept to the United States?
2. Was Schultz's strategy a blue ocean strategy? A red ocean strategy? Elaborate on your decision.
3. What were the critical drivers of Starbucks' success?
4. What is the source of Starbucks' competitive advantage? Is it sustainable? What should the company do (or not do) next to enhance/maintain its position in the market at the time the case was written?
While APA format is not required for the body of this assignment, solid academic writing is expected and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
You are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin.