MHA 626 Week 6 Assignment, Final Paper
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Final Paper will be a ten- to fifteen-page Marketing Plan (excluding title and reference pages). Required components of your Marketing Plan include:
1. Executive Summary (A summary of the plan’s highlights and objectives)
2. Market Analysis
Organization and Products/Services Overview
3. SWOT Analysis
Customers (Customer demographics and needs)
1. Environmental Analysis
Macro-environmental factors (how economic, sociological, technological, legal, and political factors may
affect the marketing plan.)
Micro-environmental factors (how customers, competitors, distribution channels, and suppliers may affect
the marketing plan.)
2. Marketing Goals and Strategies (A discussion of overall goals and strategies) Marketing goals (including short-term and long-term goals)
Financial goals (including short-term and long-term goals)
Marketing mix
3. Monitor and Control
Implementation (A discussion of methods of executing, monitoring, and evaluating the plan.) Contingency plan (if any)
MHA 626 Week 6 Assignment, Final Paper
Click Link Below To Buy:
http://hwcampus.com/shop/mha-626-week-6-assignment-final-paper/
Final Paper will be a ten- to fifteen-page Marketing Plan (excluding title and reference pages). Required components of your Marketing Plan include:
1. Executive Summary (A summary of the plan’s highlights and objectives)
2. Market Analysis
Organization and Products/Services Overview
3. SWOT Analysis
Customers (Customer demographics and needs)
1. Environmental Analysis
Macro-environmental factors (how economic, sociological, technological, legal, and political factors may
affect the marketing plan.)
Micro-environmental factors (how customers, competitors, distribution channels, and suppliers may affect
the marketing plan.)
2....