1.7 You have received a business research report done by a consultant for your firm, a life insurance company. The study is a survey of customer satisfaction based on a sample of 600. You are asked to comment on its quality. What will you look for?
The first task reviewing a study is to determine the study presented compared to the study required according to companies intent. Ensure the plan of the research had been clear, concise and defined to life insurers. That every step of the research process was followed in an ordered manner and documented.
The general goal of the study researched was to collect data representative of the population in reference of life insurance and business purpose for conducting the research. Examined the recommendations of the consultant who performed the research, if the company used an outside research firm or internal consultant. Ensure the study contains variables that incorporate into formula calculation. For example, a study conducted were used a point-scale to measure a continuous variable such as job satisfaction, gender, tenure, education level, region of the country, buyers with similar or without the same insurance.
Ensure the survey recipient was no selected based upon their use of, or interest to the business or individual. Instead, the survey was distributed to a wide range of the life insurer without regard for these attributes. Identified the primary variables of measurement used into formula is imperative as the basis for sample size determination (Barlett, Kotrlik, & Higgins. 2001). That highly ethical standard were appropriated, and there was sufficient studies for a simple analysis. On the application process, comparing the number of respondents that received the application on paper, and the number of respondents that received the survey electronically. The different of support systems offered to the customer such as; language, and delivery methods.
Review the number of application distributed out and...