Mister

Mister

Student no: 35304936


Module: COM3706





COMMUNICATION RESEARCH








































DECLARATION




























I, the undersigned, hereby declare that this is my own and
personal work, except where the work(s) or publications of
others have been acknowledging by means of reference techniques.
I have read and understood the Tutorial Letter
CMNALLE/301/4/2015 regarding technical presentation
requirements, referencing techniques and plagiarism



Your name LWAZI GOBODO

Your student number 35304936

Date 18 May 2015

Witness’ name BONGANI BANGISO



TABLE OF CONTENTS

1 INTRODUCTION 4

2 MAIN RESEARCH ISSUE 4

3 RESEARCH CRITERIA 4

3.1 Relevance 4
3.2 Researchability 4
3.3 Feasibility 5
3.4 Ethical acceptability 5

4 EXTENT 5

5 POPULATION 6

5.1 Population characteristics 6
5.2 Units of analysis 6

6 ASSUMPTIONS AND SUB – ISSUES 7

6.1 Assumptions 7
6.2 Sub-issues 7

7 GOAL AND OBJECTIVES 7

8 RESEARCH QUESTIONS 8
9 THEORITICAL APPROACH 8

9.1 Benefit 8
9.2 Curiosity 8
9.3 Amplification 9
9.4 Claims, endorsement, proof 9
9.5 Action 9
9.6 Brand 10
9.7 Identification 10
9.8 Slogan 10
9.9 Factual/Emotional approach 10

10 RESEARCH DESIGN 11

11 DATA-COLLECTION METHODS AND TECHNIQUES 11

11.1 Research method 11
11.2 Sampling method and sample size 12
11.3 Data collection 13

12 DATA ANALYSIS 14

13 FINDINGS 16

13.1 Amplification 16
13.2 Benefit 17
13.3 Curiosity 18
13.4 Emotional approach 19
13.5 Claim, Endorsement and proof 20
13.6...

Similar Essays