Student no: 35304936
Module: COM3706
COMMUNICATION RESEARCH
DECLARATION
I, the undersigned, hereby declare that this is my own and
personal work, except where the work(s) or publications of
others have been acknowledging by means of reference techniques.
I have read and understood the Tutorial Letter
CMNALLE/301/4/2015 regarding technical presentation
requirements, referencing techniques and plagiarism
Your name LWAZI GOBODO
Your student number 35304936
Date 18 May 2015
Witness’ name BONGANI BANGISO
TABLE OF CONTENTS
1 INTRODUCTION 4
2 MAIN RESEARCH ISSUE 4
3 RESEARCH CRITERIA 4
3.1 Relevance 4
3.2 Researchability 4
3.3 Feasibility 5
3.4 Ethical acceptability 5
4 EXTENT 5
5 POPULATION 6
5.1 Population characteristics 6
5.2 Units of analysis 6
6 ASSUMPTIONS AND SUB – ISSUES 7
6.1 Assumptions 7
6.2 Sub-issues 7
7 GOAL AND OBJECTIVES 7
8 RESEARCH QUESTIONS 8
9 THEORITICAL APPROACH 8
9.1 Benefit 8
9.2 Curiosity 8
9.3 Amplification 9
9.4 Claims, endorsement, proof 9
9.5 Action 9
9.6 Brand 10
9.7 Identification 10
9.8 Slogan 10
9.9 Factual/Emotional approach 10
10 RESEARCH DESIGN 11
11 DATA-COLLECTION METHODS AND TECHNIQUES 11
11.1 Research method 11
11.2 Sampling method and sample size 12
11.3 Data collection 13
12 DATA ANALYSIS 14
13 FINDINGS 16
13.1 Amplification 16
13.2 Benefit 17
13.3 Curiosity 18
13.4 Emotional approach 19
13.5 Claim, Endorsement and proof 20
13.6...