MKT 312 Final Exam 100% Correct Answers
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Description:
( 1 )
In terms of trade promotions, offering additional free merchandise for placing an order is known as:
( 2 )
A consumer who makes the purchase decision based on price is called:
( 3)
A coupon placed inside a package to be used for a later purchase is called a(n):
(4)
When a cash register triggers a coupon for a product, it is called a:
(5)
Cash returns on soft goods, such as food or clothing, are called:
(6)
When a manufacturer offers to pay part of the costs of a retail advertising campaign, it is known as:
(7)
Of the internal stakeholders, the group that is the most critical to the success of a firm would be
(8)
Green marketing is:
(9)
The first major decision company leaders must make concerning public relations is:
(10)
A person or group with a vested interest in a firm’s well-being is a(n):
(11)
Some individuals would like to create which type of department to oversee both the public relations activities and the marketing programs?
(12)
A program that ties marketing to a charity in order to generate good will is called:
(13)
Direct ambush marketing occurs when:
(14)
The agency that monitors advertising on food packages and advertisements for drugs is the:
(15)
In terms of foundations and frameworks for ethical guidelines, the philosophy of life that believes in maximizing pleasure and minimizing pain is:
(16)
In terms of a foundation and framework for ethical guidelines, the law:
(17)
The industry agency that monitors all forms of advertising directed toward children is the:
(18)
Incidental ambush marketing occurs when:
(19)
When copytesting television ads, researchers often use:
(20)
Measuring changes in sales following a marketing campaign is easier now than in the...