MKT 421 Entire Course
MKT 421 Week 1 Discussion Question 1
MKT 421 Week 1 Discussion Question 2
MKT 421 Week 1 Individual Assignment Defining Marketing
MKT 421 Week 2 Discussion Question 1
MKT 421 Week 2 Discussion Question 2
MKT 421 Week 2 Individual Assignment Marketing Mix
MKT 421 Week 2 Team Assignment Marketing Plan Phase 1
MKT 421 Week 3 Discussion Question 1
MKT 421 Week 3 Discussion Question 2
MKT 421 Week 3 Individual Assignment Marketing Research Paper
MKT 421 Week 3 Team Assignment Marketing Plan Phase 2
MKT 421 Week 4 Discussion Question 1
MKT 421 Week 4 Discussion Question 2
MKT 421 Week 4 Individual Assignment Using Perceptual Maps in Marketing Simulation
MKT 421 Week 4 Team Assignment Marketing Plan Phase 3
MKT 421 Week 5 Discussion Question 1
MKT 421 Week 5 Discussion Question 2
MKT 421 Week 5 Individual Assignment Environmental Factors
MKT 421 Week 5 Team Assignment Marketing Plan Final Paper and Presentation
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MKT 421 Week 5 Team Assignment Marketing Plan Final Paper and Presentation
Resources: University Library, Internet
Use the Marketing Plan Outline listed on the student website as a
guide.
Write a 6,300- to 7,000-word paper integrating your previous
Learning Team assignments into a final Marketing Plan Paper. In
addition, address the following information in your paper:
• Identify the appropriate place and promotional strategy that
should be used in the development of the strategic marketing
plan.
• Develop an initial sales promotion schedule.
• Create an advertising plan.
• Identify public relations opportunities for the product orservice.
• Analyze the effect of channel management decisions on the
marketing or your selected product or service. Select
appropriate distribution channels for your product or service
and address costs in terms of placement, shipping, and
middlemen.
• Develop a budget for your plan.
• Identify quantifiable...