MKT 431 Business Opportunity Paper
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Select an industry from the following list and develop a business idea for that industry:
Apparel
Food and Beverage
Telecommunications
Home improvement
Technology
Research the market trends in that industry.
Write a 750- to 1,050-word paper in APA format that identifies your business opportunity. Your paper should include at least three research sources on market trends that support your opportunity.
Format your paper consistent with APA guidelines.
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MKT 431 Ethics and Product Consumption Paper
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Select a company with a reputation for ethical business practices.
Write a 750- to 1,050-word paper in which you complete the following:
Evaluate the company’s past performance marketing their product using the six pillars of the marketing code of ethics—honesty, responsibility, caring, respect, fairness, and citizenship.
Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments.
Format your paper consistent with APA guidelines.
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MKT 431 Memo to Business Partners
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Conduct a competitive analysis for that business opportunity using the business opportunity that your Learning Team has identified in Week Two.
Write a 1,050- to 1,400-word memo to your prospective business partners in which you complete the following:
Describe the results of...