MKT 441 Entire Course
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MKT 441 Week 1 Individual Assignment The Importance of Market Research
MKT 441 Week 2 Individual Assignment Global Market Research Case Study Analysis
MKT 441 Week 2 Individual Assignment Market Research Plan Phase 1 Problem Identification and Project Outline
MKT 441 Week 3 Individual Assignment Market Research Tools Paper
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MKT 441 Week 2 Individual Assignment Global Market
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Resources: Case 3-2: Sperry/MacLennan Architects and Planners of Marketing Research (Aaker, Kumar, & Day):
Write a 1,050- to 1,400-word case study analysis of the Sperry/MacLennan Architects and Planners case. Address the following in your analysis:
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MKT 441 Week 2 Individual Assignment Market
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Resources: Internet, University Library
Select an organization with which you are familiar. The organization must be considering introducing a new product or service.
This organization is the basis for your Market Research Implementation Plan. You will duscussing theis organization in weeks 2, 3 and 5.
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MKT 441 Week 3 Individual Assignment Market
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Resources: Internet, University Library
Write a 1,050- to 1,400-word paper in which you differentiate among the research tools used in primary and secondary research. In your paper, discuss the differences in primary and secondary research...