MKT 569 Midterm Examination Answers
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Question 1 (2.5%): Using examples for precise illustration, explain how BMW has planned innovation and new product development to manage its technology life cycle, i.e., product life cycle.
Question 2 (2.5%): Name and explain the CONSENSUS 5 most important elements of the article entitled, “Want New Products That Get Noticed? Change The Process” according to the Module 2 discussion.
Question 3 (2.5%): In what ways are the chief lessons of the article, “Honest Innovation,” relevant to the author’s assertions and recommendations in the article entitled, “Effective Gating?” Select the BEST arguments from the Module 3 discussion in answering this essay question.
Question 4 (2.5%): Identify and explain what you argue are the top 5 executive management recommendations by A.G. Lafley (P&G) for sustaining a culture of innovation and new product development.
Question 5 (2.5%): Identify and explain your top 5 recommendations for partnerships, alliances, and customer relationships (Chapter 5) to avoid the outcomes of “The Model 1100 Trial Disaster at the University of Colorado Health Sciences Center” as detailed in the Module 4 “Perspective.”
Question 6 (2.5%): Identify and explain your top 5 recommendations for marketing research (Chapter 6) to avoid the outcomes of “The Model 1100 Trial Disaster at the University of Colorado Health Sciences Center” as detailed in the Module 4 “Perspective.”
Writing across the Curriculum:
Please be reminded that ALL written assignments in this course (including examinations) require FORMAL WRITING, i.e., standard business English as employed in the typical executive management suite. Given the importance of proper...