MKT 571 Week 1 - 5 Quiz - Latest 2014
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MKT 571 Week 1 Quiz
• 1. Costco is able to keep its inventory expenditure relatively low through its management technology and cutting-edge point-of-sale inventory management technology. As a result, Costco is able to pass these savings on to consumers in the form of low prices. This strategy is best described as
• 2. In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because
• 3. The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n)
• 4. One of the most critical steps in the defining process of market research is
• 5. Which of the following industries is most likely to use database marketing?
• 6. Which of the following statements demonstrates behavioral loyalty towards a brand?
• 7. Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings
• 8. Which of the following is correct about marketing management?
• 9. Which market do customers who have purchased and are driving Audi automobiles represent?
• 10. A company's sales potential would be equal to market potential when which situations exists?
• 11. What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a location. He also analyzed their capabilities and found articles about many of them in terms of their capabilities, strengths, and weaknesses