MKT 571 Week 4 Team Assignment Marketing Plan Phase II
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Select a second country as the international market for your product. Your home country was selected in Week Two.
Develop channel and pricing strategies for your product launch, and include both your domestic and international markets.
Write a 1,400- to 1,750-word paper completing the following:
Justify your choice of international market. The justification should employ specific data from research conducted.
o What is the sustainability of the market?
o What are the factors that influence your selected market?
• Size of market
• Growth rate
• Select an appropriate channel strategy for both your domestic and international markets, and justify your selection.
• Include pricing strategies for entering both the domestic and international markets.
• Evaluate the implications of changing environmental factors on organizational choices for your selected country and international market. You must address the following factors:
o Government, political, or governing bodies
• Who are the major legal entities?
• How might they influence organizational choices?
• What are the risk factors?
• What is the role of interest rates, exchange rates, and monetary or fiscal policies?
• How might the organization use these factors to avoid to risk?
o Innovation and technology
• What are the key innovations and technologies available to the organization?
• How might changing technologies be used to the organization’s advantage?
o Social and demographic
• How might cultural diversity...