Use available outside research sources to select a company, organization, or government entity which has had to use public relations to address a serious problem or crisis that emerged unexpectedly. The events described should have occurred within the past 10 years.
Identify two public relations messages and two public relations practices that were used to address the crisis.
Write a paper of no more than 1,400 words evaluating the legality and ethicality of the public relations messages and practices that you identified.
Critique the organization's public relations implementation and be sure to make recommendations regarding what, in your view, could have been done better.
Support your recommendations using information obtained from your required readings, as well as other organizations that could serve as benchmarks.
Include at least three references, at least one of which must come from
the University Library and one of which must be from the learning activities citing
public relations theory.
Format your paper consistent with APA guidelines.
MKT 578 complete paper here MKT 578
This article covers the topic for the University Of Phoenix MKT 578 Week 4 Ethical and Legal Issues Paper. The author is working in the field of education from last 5 years. This article covers the basic of MKT 578 Week 4 Ethical and Legal Issues Paper from UOP. Other topics in the class are as follows:
MKT 578 Final Exam (Latest)
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MKT 578 Week 3 Public Relations Stakeholders Paper
MKT 578 Week 4 Ethical and Legal Issues Paper
MKT 578 Week 5 Public Relations Planning Paper
MKT 578 Week 6 Public Relations Plan
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