MKT1

MKT1

  • Submitted By: linymafs
  • Date Submitted: 03/26/2014 9:33 AM
  • Category: Business
  • Words: 1360
  • Page: 6
  • Views: 2

Introduction
Company G is proud to announce the release of our highly anticipated, innovative search application for smart phones. ____ allows consumers to conveniently acquire information about plants, animals and insects by simply using their smart phone’s camera. The application allows users to take a picture with their phone, and use the picture within ______ to instantaneously view details about the item they searched including but not limited to species, habitat, traits, diet and health hazards.
Mission Statement
“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”
The Product
Insta-Search is basically the reversed method of finding information about a specific species of plant, animal, or insect. Our application allows the user to search for information for a species in Mother Nature, without knowing what that species is. The technology used compares thousands of points within a digital picture to determine what the species is within that picture.
Insta-Search provides a simple way for consumers to learn more about their surroundings. This can enhance every-day life, or possibly save someone’s life. Consumers no longer have to be with an expert to determine what species they have encountered. Our technology searches millions of databases to find the most current information available about any plant, animal, or insect. Our customers will be pleased with the simplicity of the application and the variety of uses.
Consumer Product Classification
The task instruction is: Classify Company G’s products using the three-way consumer product classification system. Please refer to the recommended text for information on this. See index topic: “consumer products, classification of.” Please also check the learning community for a blog or discussion on this topic. Before completing this section, it is recommended that you complete the Marketing Plan Worksheet, which is linked to the...