The website below offers an article about the transformation of Kraft Foods from a centralized organizational structure to a decentralized structure. It just explains what the company did to make the change with no indications of opinion are reflected. It is reliable and objective since it is published by a global management-consulting firm (Inside the Kraft Foods Transformation, 2009).
The article on this site discusses Kraft’s sustainability initiative, but also verifies that Kraft operates under a decentralized structure. Again, the information is reliable and validated by the fact that it reflects the same information as the article above (Mohan, 2009).
The site below references the communications plan Kraft put into place to improve the company business. Communication is the key in the success of any company and explains how engaging employees can help business. This is a communications firm that does not show an affiliation with Kraft Foods, but could be some bias on the information reported since the company promotes global communication (Internal Communications, 2009).
The Apple website below discusses an initiative Kraft put in place by partnering with Apple. An app was created for Kraft to communicate with consumers. The company also utilizes the iPhone to communicate with employees. It is innovative and fresh approach to communication. This is a reliable source since it is a well-known company and connected to the project even though Apple is utilizing the story for their own advertisement (Kraft Foods, 2013).
This article from Business Wire reflects how Kraft has divided the company...