Case Study 1:
Collaboration and Innovation at
Proctor & Gamble
1- A. What is Proctor & Gamble’s business strategy?
B. What is the relationship of collaboration and innovation to that business strategy?
The business strategy of P&G is global diversification and collaboration. By covering multiple basis and customer needs, should one area be overtaken by competition, other areas can cover economic stability while the lagging area recovers.
The relationship of collaboration and innovation is wide-open communication and extended overlap of ideas and concerns. Microsoft seems to, once again, corner the market of electronic ease of access and cross communication between multiple software.
2- A. How is P&G using collaboration systems to execute its business model and business strategy?
B. List and describe the collaboration systems and technologies it is using and the benefits of each.
Collaboration systems are being used across the board for communication and information access.
The collaboration systems and technologies being used are:
1. Google was used but found to be inadequate
2. Connectbeam allows employees to share bookmarks and tag content it also social network connections of employees; this system found immediate results.
3. InnovationNet contains over 5 million research related documents in digital format.
3- Why are some collaborative technologies slow to catch on at P&G?
Some of P&G’s efforts toward collaborative efforts were slow to catch on because of the standard reluctance to change. When implemented, the more employees to use the systems the more effective.
4- Compare P&G’s old and new process for writing up and distributing the results of a research experience.
Early on there was little continuity between management and employees. From archaic gluing of pages into manuals to the use of PowerPoint, there was no set standard. Once the standards were set, productivity and information...