Research Beam adds a report titled “Mobile Advertising Market Analysis, Outlook, and Forecasts 2014-2019” that provides detailed information of the Mobile Advertising Market. The report is an excellent piece of study for investors who are looking towards the market.
Mobile advertising has evolved beyond an experiment to become a legitimate marketing channel for mainstream advertisers. However, the mobile channels remains challenged in certain key areas such as certain industry vertical proof points and ROI. This research focuses on the challenges and opportunities within mobile marketing and advertising in 2014 and beyond. The report includes market analysis, solution assessment, and forecasts 2014 – 2019. The report reviews existing display/UI methods as well as supporting systems and procedures. The report also evaluates the impact of next generation methods including the use of LTE Direct for location-based advertisements. All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report.
Table of Contents:
1.0 EXECUTIVE SUMMARY 5
2.0 OVERVIEW 7
2.1 MOBILE ADVERTISING VALUE CHAIN 7
2.1.1 ADVERTISERS 8
2.1.2 MOBILE MEDIA AGENCIES AND BUYERS 8
2.1.3 REAL-TIME MOBILE AD INVENTORY MARKETPLACES 8
2.1.4 MOBILE AD NETWORKS 9
2.1.5 MOBILE ADVERTISING PUBLISHERS AND DEVELOPERS 10
2.1.6 MOBILE NETWORKS AND DEVICES 10
2.2 MOBILE ADVERTISING MARKET SIZE AND GROWTH OUTLOOK 2014 â€“ 2019 11
2.3 MOBILE ADVERTISING IN CONTEXT 14
2.4 TELECOM SUBSCRIBERS GLOBALLY IN 2014 14
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3.0 MAJOR INFLUENCERS IN MOBILE ADVERTISING AND MARKETING 16
3.1 EMERGENCE OF ADVANCED MOBILE INTERNET DEVICES AN TECHNOLOGY 16
3.2 MOBILE MESSAGING,...