Supply Chain Management
& Process Strategies
Interactivity – Games On the Go
Table of Contents
Executive Summary
Mission Statement
Vision Statement
Business Objectives
Firm position
SWOT Analysis
Porter’s five forces analysis
3
3
3
3
4
5
6
OPERATIONS STRATEGY
Primary Task
Core Competencies
Platform Product Strategy
Competitive Strategies
Supporting Strategies
Expansion Strategy
7
8
9
9
11
12
PROCESS CHOICE
Service Process
Product Process
Customer Involvement
Capital Intensity
13
14
16
16
CAPACITY DETERMINATION
Capacity Determination
17
FACILITY LOCATION AND LAYOUT
Facility Location and Layout
18
INVENTORY SUPPLY CHAIN
Inventory Cycle
Inventory Choice
Restocking Methodology
19
19
20
TOTAL QUALITY MANAGEMENT SYSTEMS
TQM Overview
Strategic Focus
22
22
MARKETING STRATEGY
Marketing Strategy
Phase 1
Phase 2
Phase 3
24
25
25
CONCLUSION
Final Words
27
WORKS CITED
Citation Reference
28
2
Interactivity – Games On the Go
Executive Summary
Interactivity is a service designed to deliver the product of video games to our customer base
through a primary method of kiosk-based machines in high traffic areas, meeting the
demographic of our consumers. Additionally, we will offer a series of services and benefits
through the company website to better serve our clients in the gaming industry.
We plan to launch a new method (similar in video movie rentals) by developing the kiosk system
for an engaging group of consumers, while continually building the Interactivity brand
throughout the Net Generation and deliver our products and services in a timely manner and
convenient manner. In this market, Interactivity could pursue a strong hold in the minimally
competitive market of video gaming rental.
A strategic approach will be implemented to balance our core competencies, product and pricing
strategies and product/service differentiation. Further, we will...