Lifebuoy Shampoo’s mission:
To provide healthy hair to all Pakistani consumers
Lifebuoy Shampoo was launched in 1997 as an Anti-Dandruff Shampoo. Since then it has become an essential part of the Pakistani consumers life. Lifebuoy Shampoo’s mission was to make shampoo affordable and available for consumers from all across the country regardless of income class. In this quest we provide our consumers with a Rs.2 sachet which takes us closer to our mission of becoming the brand of the country, a brand that promises every consumer healthy hair.
Lifebuoy Shampoo currently has an Anti-Dandruff and Herbal range:
Lifebuoy Anti Dandruff shampoo
With fast action ZPTO it effectively fights the root cause of dandruff -microbes- to give you and your family unbeatable dandruff protection. An enhanced conditioning formula ensures that your hair is not stripped of essential oils, leaving hair soft and supple.
Lifebuoy Herbal shampoo
Lifebuoy Herbal shampoo enriched with organic ingredients for everyday gives you and your family healthy, great looking hair. It nourishes, protects and brings back hair’s natural protection, making it soft, glowing and healthy.
Lifebuoy shampoo, thanks to its great quality at affordable prices has become the first choice brand of Pakistani consumers and in the process is growing speedily to take the number one brand position in Pakistan
Lifebuoy Clean and Thick shampoo
Everyday dirt, dust and pollution makes our hair dull and lifeless. That’s why Lifebuoy Clean and Thick shampoo deeply nourishes your hair with milk protein boosters, giving you long lasting fresh clean feel. Hair becomes thick and healthy.
The majority of the population in Pakistan use soap for hair wash. Lifebuoy shampoo provides consumers with a healthy hair wash at an affordable price. To make people aware of the brand we have been doing extensive sampling for a number of years in rural areas. Bringing the brand to their doorstep...