|Mezey M. PR and Media Know-how for personal and organisational effectiveness. [News Editor (Library and Information Update)] |
|Miller P (2001) Reaching Every Reader: Promotional Strategies for the Elementary School Library Media Specialist (Professional Growth |
|Series.) Linworth Publishing. [ISBN: 1586830015] |
|Petruzzelli, BW (2006) Real-Life Marketing and Promotion Strategies in College Libraries: Connecting With Campus and Community. Haworth |
|As one of the key 4Ps (or 7Ps!) of the marketing mix, promotion has an important part to play. Approaches to promotion include advertising,|
|direct marketing, sales promotions, public relations and publicity, personal selling, and sponsorship. In designing an appropriate |
|promotional strategy you will need to consider such...