PSY 110 WEEK 9 QUIZ 7 CHAPTER 7 & 8
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PSY 110 WEEK 9 QUIZ 7 CHAPTER 7 & 8
Match the letter with the correct definition.
a. Factors related to how the message is transmitted
b. The first theory to identify effective and ineffective persuasion techniques; emphasized passive acceptance
c. Messages in which both sides of an argument are presented
d. Greater effects when information is presented last
e. Issue has important consequences for self
f. Theory detailing two routes to persuasion: central and peripheral
g. Describes the conductions under which fear precipitates attitude change.
h. Attributive statements
i. The idea that stimuli presented below conscious threshold affect persuasion
j. Factors key to the message content
k. An individual preference for and tendency to engage in effortful mental activities
l. Theory of why people change their attitudes; emphasized active processing
m. Factors related to targets of persuasion
n. Processes that get the audience involved in message presentation
o. Speech that lacks qualifiers, hesitations, and tag lines
p. Speech that uses hesitations, qualifiers, and tag questions
q. Occurs when people are thinking carefully about a communication; strength of argument is key
r. Your response will be scrutinized by others
s. Occurs when people are not thinking carefully about an argument; irrelevant qualities are key
t. Greater effects when information is presented first
u. Factors key to who is communicating
1. Message-learning approach
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2. Cognitive-response approach
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3. Elaboration likelihood model
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4. Central route to persuasion
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5. Peripheral route to persuasion...