Business Research Project
Business Research Project part 1
Airline X was started in 1967 and over the last 49 years it has grown and made a name for itself by having the lowest fares in the market. Airline X refuses to charge their customers the same sort of fees as the other airlines, not charging for bags, Airline X also does not charge to modify your flight if your travel itinerary has been changed, this has created a faithful customer base. In 2014, Airline X was able to increase their flights beyond the neighboring states that the Federal Government had limited them to for 34 years. In the first quarter of 2015 Airline X increased their passenger traffic by 22 percent and decreased their fares by 14 percent. Airline X currently carries more passengers domestically than any other Airlines (Southwest Airlines, n.d.).
Airline X has employed Team C to explore the connection between the independent (fuel and oil prices) and dependent (the amount of seats available) variables for Airline X. The premise is that if Airline X is filling the planes they already have, does Airline X need to look at purchasing more planes to increase the amount of seats available and to replace the outdated or older jets in their fleet. To accomplish this Team C must develop a research question. The management team for Airline X has decided that the research question should be: If the fuel and oil prices do not continue in a downward trend will it still be feasible for Airline X to order the newest plane in the Boeing fleet the Next-Generation 737 with the seating capacity of 210 compared to the 175 seats their current largest jet has. ("Boeing", 2016) And the hypothesis statement should be: Airline X will be able to purchase at least 15 of the new jets and still increase their profits.
The independent variable Team C is using is the cost of fuel and oil. Fuel and oil are considered the second biggest expenditures for Company X, the...