Which of the following conditions make it favorable for a retailer to launch a store-brand?
The correct answer is: All of these conditions are favorable for a retailer to launch a store brand.
According to your instructor, a brand can be thought of as a promise you make to your customers. In order for the brand to be successful, the promise must be _____________?
The correct answer is: Perceived as valuable to your customers.
Brand equity is the value a brand name adds to a product. This value can be expressed in terms of?
The correct answer is: These are all expressions of the value of brand equity.
A ______________ or _______________ tries to create the perception of value by eliminating the advertising expense associated with many consumer products?
The correct answer is: Generic brand, no-name brand
Recognizing that brands are a form of attitude, it is important for customers to have _____________ with the product if you want to create brand equity?
The correct answer is: An emotional connection
Karel is the office manager for a medium sized-firm in the city. He just made an arrangement with a coffee service for his company. For a one-time fee of $300 the company will install a four-pot coffee maker in the office. Each week the coffee service will deliver fresh coffee. Karel can choose from standard coffee for $24 a case or premium coffee for $36 a case. Creamer, sugar, stir sticks and cups are provided for a nominal fee. Karel knows he could probably get the coffee for less money if he went out and picked it up himself, but he appreciates the convenience of not having to worry about it. In terms of the goods-services continuum, this is an example of a ___________?
The correct answer is: Balanced offering.
One of the components customers use to evaluate service quality is _____________, or caring, individualized attention to customers?
The correct answer is: Empathy
My friend who works at a major airline told me that they change their fares...