4. A local health agency is experimenting with two appeal letters, A and B, with which to raise funds. It sends out 400 of the A appeal and 400 of the B appeal (each subsample is divided equally among working-class and middle-class neighborhoods). The agency secures the results show in the following table.
a) Which appeal is the best?
Appeal A appears to be best because it received the most contributions. It received higher contributions from Middle and Working Class.
b) Which class responded better to which letter?
The Working Class responded better to Appeal A with 40%. However, it would be safe to say that the Working Class overall responded better than the Middle Class because it also contributed more in Appeal B with 30%.
c) Is appeal or social class a more powerful independent variable?
I feel that social class is a more powerful independent variable. Social class is based on so many more factors that are changeable. For example, social class is based on income, type of job, status, where you live, education, and so on. Based on your social class will determine how you respond to the letters.
5. Assume you have collected data on sales associates of a large retail organization in a major metropolitan area. You analyze the data by type of work classification, education level, and whether the workers were raised in a rural or urban setting. The results are shown below. How would you interpret them?
In looking at this data, it can be concluded that those employees that were raised in the city, tend to have a higher employment turnover than those employees raised in a rural area. It can also be concluded that in general those employees with hourly wages are more likely to leave their job than those with salaried income. The results show that the employees’ education level will also have an impact on the likely hood of turnover. Those employees with higher education levels tend...