Assignment 1 18/11/2015
Instuctor : Monika Gabriel Miskolczi
Reebok E-commerce website
As I have looked around most e-commerce websites, i have seen most that are more planned their strategy a long time ago and now they are applying it. I have come across one special website that i think have a long-term plan and will make a huge profit once it goes viral. Reebok is a sneaker and sport wear company and their website is basically telling a story more than selling a product. They focus more on the reason and benefit that the product brings to a customer and the theory behind why they are looking for this type of lifestyle. This e-commerce website basically breaks it down for the customers on the way how they can start a journey for being able t use their product for whatever reason it can be. The storytelling e-commerce website shows step by step through out the journey without any issues or problems. Their aim is to take on the next generation with a new technique that will improve their health and athletic body. The three key departments that they are focusing on are the health, style and being unique in a way that they can be special and different from other companies that be trying to be competitive. Reebok produce special and unique products for things that anyone who looks to be a customer of them might need. They are not focusing on the profit just yet because once they have or can get a huge amount of customers and by customers I mean loyal customers that they will have for generations to come. In terms of the profit, they have a description of how they will make it without even thinking about it. They are trying to build a brand around honesty, loyalty and trust. Three main things that the outcome can be viewed s profit and success.
The e-commerce website Reebok in my opinion have used or applied most of the seven...