Research Methods Matrix
|Research Method |Advantages |Disadvantages |
|Naturalistic observation |Naturalistic observation is a valuable tool |It is difficult to observe factual |
| |that allows psychology the ability to utilize|behavior of a person in a given period |
| |real-life behavior in their research. |because it may be a one time event that |
| | |could result in miss-diagnosis. |
|Case Studies |Case studies provide valuable information on |Psychologists are unable to draw a general|
| |individuals who have traumatic brain |conclusion from single unique cases. |
| |disorders and psychologists great insight on | |
| |future patients. | |
|Surveys |Surveys generate interesting and useful |Surveys are not ideal methods for making |
| |information that describes a people’s |predictions, explaining, or determining |
| |behavior, beliefs, opinions, and attitudes. |causes of a behavior because they are as |
| | |truthful as the applicants are that is |
| | |taking them. |
|Correlational research |Correlational research enables the...