“To Evaluate the Effectiveness of Brand Image and Sales Promotion of TATA Indicom in Delhi City”
To study the Telecom Industry
To measure retailers response towards TATA Indicom
To know the Brand Positioning of TATA Indicom in the minds of retailers
To find out the important factor that retailers attach for a cell service
To know the type of sales promotion that retailers most prefer
Population: Retailers situated in Delhi City
Sample Size: 50 Retailers
Sample Area: Delhi City
Sampling Method: Convenience Sampling
To Evaluate the Perception of Brand Image and Sales Promotion among Retailers of TATA INDICOM in Delhi City.
Review Of Literature
In today’s competitive environment most of the organizations are aiming at building powerful Brand apart from providing the products at a competitive price, value added services and with best of the quality to their customer. They are using promotional inputs as a tool to create awareness, to inform and attract targeted customer with an objective to maximize the sales of products and services.
Retailers and distributors play key role in building powerful brand and achieving promotional objectives by forming an important link between service provider and ultimate customer. Until and unless an organization reviews its image in market and the effectiveness of...