Retail Displays

Retail Displays

  • Submitted By: epizon
  • Date Submitted: 02/07/2011 3:11 PM
  • Category: Business
  • Words: 3190
  • Page: 13
  • Views: 509

Christmas Retail Displays in a department store, boutique and a chain store

I originally went into Dublin town to look at all the Christmas windows. I know there has been a little bit of coverage on the mythical Brown Thomas windows, but I thought it is only fair to analyze three different types of stores in Dublin-department store (Brown Thomas), boutique (Bernado Furriers) and chain store (Ted Baker). Before arriving in Dublin a few months ago, I read about the elaborate window displays that the shops on Grafton Street, a main shopping street, create during Christmas. After viewing these displays and especially after seeing the Brown Thomas ones, I realized that elaborate doesn't even begin to describe them. Elaborate is putting it gently.  These displays were beyond genius, amazing. True works of art. As it snowed and people rushed by, I took picture after picture. Each window was so detailed, amazing and beautiful - it made my trip.


Brown Thomas is a department store of Brown Thomas & Company Limited which is a chain of four Irish department stores, located in Dublin, Cork, Galway and Limerick, owned by Wittington Investments. Brown Thomas is one of Ireland’s most beautiful lifestyle store, internationally acclaimed and recognised as a premier destination for both Irish and international visitors.  Brown Thomas is situated on Dublin's Grafton Street since 1849, houses the world's most prestigious designer brands from fashions and accessories to cosmetics and homewares. The stores tend to a wide audience, vending both wearable and "standard" clothes and also expensive, "haute couture" garments. The 130,000-square-foot (12,000 m2) Dublin Store on Grafton Street is the chain's flagship location. It includes Boutiques for Hermès, Louis Vuitton, Christian Dior, Gucci, Armani Cosmetics, Jo Malonee, Molton Brown, Penhaligon's, and the like. Ladies boutiques include Chanel, Valentino, Versace, Jimmy Choo, Vera Wang bridal salon and many...

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