RISK MANAGEMENT IN CAPITAL BUDGETING CONDUCTED AT J&K CEMENTS PVT.LTD
Submitted to Bangalore University in partial fulfilment of the requirement for the award of the degree
MASTERS OF BUSINESS ADMINISTRATION
Reg No: 08SBCM6021
Under the guidance of
Faculty of (MBA) Department
Adminstrative Management College
RISK MANAGEMENT & CAPITAL BUDGETING
The Internet is changing the brand environment or ‘brand scape’ this project explores the new dynamics of brands and the critical importance of customer loyalty online. New strategies and tools for building brands on the internet are identified, including the interactive approach to attracting customers and building loyalty. The limitations of brand-building on the internet are also been discussed. The internet provides the opportunity for companies to reach a wider audience and create compelling value propositions never before possible (e.g.Amazon.com’s range of 4.5 million book titles), while providing new tools for promotion, interaction and relationship building. It is empowering customers with more options and more information to make informed decisions. The internet also represents a fundamental shift in how buyers and sellers interact, as they face each other through electronic connection, and its interactivity provides the opportunity for brands to establish a dialogue with customers, in one-to-one setting. As such the internet is changing fundamentals about customer, relationships, service and brands, as is triggering the need for brand building strategies and tools.
In the midst of this, Aggressive internet start-ups creating, strong brands that are putting established brands at risk. Internet companies such as yahoo, Amazon.com, America online (AOL) and eBay have been able to build powerful brands in a few years, whereas it has taken decades for...