Road Safety Culture

Road Safety Culture

What can we do to improve road safety for children and adolescents?
1.2 million die in road accidents each year. A child is killed in an accident every three minutes. Road safety is increasingly becoming a major killer and a worldwide concern, particularly for young people. What can we do to address the issue?

Media Management
The media has been a largely overlooked factor in creating road safety awareness. Celebrity endorsements, coupled with television messages on prime-time slots and peer education programmes would provide an accessible and engaging means of promoting awareness, particularly among young people. They would convey the message that safe driving is “cool” driving, and constantly reinforce that drunken driving, using a cell phone on the road and driving without a seatbelt (or helmet) are not only dangerous, but “seriously unfashionable.” Celebrities could also actively encourage walking or cycling whenever and wherever possible.

Improvement Of The Road Safety
The final draft

Improvement of the Road safety
A car accident is part of a list of problems on the road. Car accidents can happen to drivers anytime, anywhere, and even with those who are careful. This essay will deal with the road safety problem. I will discuss about main causes of the car accidents, and possible solutions for this problem.

Now let’s look at the problem more closely. Every year the number of car accidents increase, due to increasing the number of cars on the road. (Preston, 2007) The main causes of the car accidents are driver distractions, drunken drivers, driver fatigue, using cellular phones while driving, speeding, aggressive driving, mechanical failure, road conditions and weather. (Morris, n/d) (Unknown 1, 2005) Usually the most affected in car accident is driver, but passengers and pedestrians also are affected by the road accident. (Brown, 2007)   In general, about 1.2 million people die due to car accidents each year nationwide and

(i) Brief...

Similar Essays