“TO STUDY THE IMPACT OF ROUTINE AND NON-ROUTINE BRAND NAME OF PHARMACEUTICAL PRODUCTS ON THE RECALL PROCESS OF DOCTORS’ PREFERENCE”
Summer Training Project
In the partial fulfillment of the Degree of
Master of Business Administration
Nirmal Prajapati (39)
Under the Guidance of:
Ms. Priyanka Batra
Centre for Management Studies
Centre for Management studies
Ganpat University, Kherva
July – 2013
M.B.A. a professional degree run by Ganpat University, entails within its preview a special subject on practical studies for two years of study.
The summer training project enables the student to get prepared to take a step in the practical and professional life of business.
It is rightly said by Swami Vivekananda that “One once of the practice is growth of the thousand pound of theory”
With a view to fulfill this objective, a general report is expected to be prepared by first year student.
I have selected to undergo a training in the area of Marketing, for 60 days and to enjoy a better exposure I have preferred an industrial city like Ahmedabad.
Thus, One Advertising & Communication Services Ltd. has been my selection for purpose of study.
The expressivity of words loses significance when we search for an appropriate and appropriate sentence of gratitude and obligation since the acknowledgement is the only part of review work which is having no guidance.
First of all I thank “GOD” who has...