Marketing, more than any other business function, deals with customer. Simply marketing is managing profitable customer relationship. And goal of marketing is to attract new customer by giving superior value and to keep and grow current customer by delivering satisfaction.
Today’s successful companies have one thing in common, they are strongly customer focused and heavily committed to marketing. These companies share a passion for satisfying customer needs in well-defined target markets. They motivate everyone in the organization to help build lasting customer relationships through superior customer value and satisfaction.
So, In order to deliver superior value to customer Businesses undertake marketing strategies and programs within the context of broader, companywide strategic plans. Marketing strategy is the marketing logic by which the company hopes to achieve the profitable relationships through market segmentation, targeting and positioning, the company decide which customers it will serve and how.
Guided by marketing strategy, the company design a marketing mix made up of factors under its control – product, price, place, promotion. To find the best marketing strategy and mix, the company engages in marketing analysis, planning, implementation and control.
THEORITICAL PART OF OUR REPORT:
Origin of our Report:
Knowledge and learning become perfect when it is associated with theory and practice. Theoretical knowledge gets its perfection with practical application. As our educational system predominantly text based, by studying real situation, students can train and prepare themselves for the job market. In today's world practical work is highly needed to gain idea, knowledge and experience from all over the world. Bangladesh University of Business and Technology, One of the reputed business schools in Bangladesh, has designed the curriculum of the BBA course such a way that the international standard graduates will be produced. For the partial...