Rhetoric can be valuable for me as a military broadcaster as the purpose of my job is to effectively tell my units story through radio, television, social media and print. My boss is always telling us to give him the “cheese” when producing our stories. Meaning give something that will grab the audience, something that will pull them in, give them a reason to care and listen to my story. Learning and gaining an understanding of how to use language effectively will help me do this in a more effective fashion. I had to look up rhetoric to really understand what it meant and honestly I’m not sure I still understand. Reading through the book and the explanations of rhetoric and how it is used to design messages, by first finding our audience, the point of view and purpose. That is somewhat the same method I use to build my script for my news stories and my commanders messages.
Rhetorical canon, there are lots of parts of this that will either help me improve my storytelling or I see it’s something I’ve already applied to my writing. For instance invention with inartistic proofs requires consulting other subject matter experts for information and interviews. At least that’s how I interpreted that after I read it. There was also ethical appeal; sometimes we do stand-up in our stories. That’s where I stand in the video saying a line of my script but me being in the story has to serve a purpose and realizing that I have to be a person that people can trust and find honest. Arrangement was another one that stood out to me because my mentor always speaks on the Bob Dotson way of storytelling; the hey, you, see, and so. The hey: grabs the audience, the you: makes the story about the audience, the see: facts that no one else has found, and the so: why does this matter.