Set-Top Boxes Market - Global Industry Analysis, Size,
Share, Growth, Trends and Forecast 2015 – 2022
71 Page Report
Digitization Trend to Define Next Phase of Growth in Global SetTop Boxes Market, Demand for HD Set Top Boxes Accelerates
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Set-Top Boxes Market
A set-top box (STB) is a device that is used to convert the video content transmitted from a pay TV
operator to a format compatible with an end-user or subscriber TV. STBs may receive the video content
from satellite, terrestrial, cable or Internet-based transmission. STBs offer a greater number of channels
compared to conventional broadcasting services and further improve the quality of the video content
considerably. The introduction of high definition (HD) channels, digitization of TV broadcasting and demand
for higher picture quality are resulting in the growth of STB market. With advancements in technology, STB
is increasingly being used to stream digital TV content through the Internet, further enabling a user to surf
the Web, stream videos, access various applications, play games, and use allied features, such as OTT
services. With advanced coding and compression techniques it has become much easier to decode highquality videos using comparatively less bandwidth. The introduction of high-efficiency video coding (HEVC)
decoders in STBs is expected to boost the demand for the latter in coming years. With the inclusion of
further innovations, STBs are being powered by operating systems such as Android and iOS to enhance the
user interface and make the TV experience more lively and exciting than before.
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