This unit will develop an understanding of the nature of strategic management and the challenges facing business in the 21st century. Approaches to strategic management will be critically evaluated and an ability to apply appropriate techniques to the analysis of business and the development and implementation of viable strategies will be developed.
There will be recognition of the importance of organisational learning as a tool for understanding the business and its relationship to the complex legal, ethical, social, economic, international and technological environment in which it operates and for devising suitable responses.
Q.7 Please rank these items according to your preference.
CALCULATION IS AVAILABLE IN APPENDIX.
The calculation shows that Taste is the most preferred by the respondent, then comes quality and then comes availability and least preferred is Bottle Style by both Male and Female. These results are concluded from the calculated mean at the table in appendix.
Q.8 Please rank the following according to your preference.
Pepsi brands Non-Pepsi brands
1 Pepsi Coca-Cola
2 Mountain Dew Flora
3 Mirinda Mountain Dew
4 Shezan RC-cola
5 7up Sprite
THE RESPONDENTS RANK THE PEPSI BRANDS AS FOLLOWS
Brand Mean Rank
Male Female Average Rank
Pepsi4.0 4.1 4.1 1st
Mirinda3.4 3.5 3.42nd
Mountain Dew 3.02.5 2.8 3rd
7up 2.9 2.5 2.84th
Shezan2.0 .3 2.2 5th
THE RANKING GIVEN BY THE RESPONDENTS ABOUT THE NON-PEPSI BRANDS IS AS FOLLOWS: -
Brand Mean Rank
Male Female Average
Coca-cola4.4 4.2 4.3 1st
Sprite 3.2 3.3 3.25 2nd
Mountain Dew 3.4 3.0 3.2 3rd
Flora 2.3 2.4 2.35 4th
Rc-cola 2.0 2.1 2.05 5th
The outcomes show that in male non-Pepsi ranking Mountain Dew comes at the 2nd position. So we can say that there is very closest competition between Mountain Dew and sprite
Q.9 Please check the one in each of the pair the most you like?
1.Pepsi vs. Mountain Dew
29.23% respondents prefer Mountain Dew on Pepsi.