Flour Market - Global Industry Analysis, Size, Share,
Growth, Trends and Forecast 2014 - 2020
127 Page Report
Shifting Consumer Preference towards Baked Goods to Augment Sales of
Flour Globally, Reports TMR
Transparency Market Research
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As companies engaged in the production of flour offer similar products with very limited differentiation
attributes, the degree of competition in the global flour market is significantly high, says Transparency
Market Research in a new study. To maintain a strong hold in the market and expand their business, the
established flour manufacturers are focusing on acquiring smaller companies or entering into joint
ventures. The leading players in the global flour market are Ardent Mills Canada, Cargill, Associated British
Foods plc, ConAgra Foods, Archer Daniels Midland Company, Hindustan Unilever Limited, ITC Limited,
Hodgsmon Mill, Wilmar International Limited, and White Wings. Of these, ConAgra Foods, Inc., Archer
Daniels Midland Company, and Cargill together accounted for 49% of the overall revenue in 2013 in the
global flour market.
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Given the ubiquity of flour as a daily consumable, many local players are compelled to compete with
international companies with wider product variants and low cost. The leading companies are aiming at
product and packaging innovation to enable consumers to differentiate their products from the available
variants. As a result of this, the competition in the global flour market is expected to intensify further in the
The global flour market is...