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Skin lightening products help reduce the pigmentation of the skin and also hiding scars,
acne, discoloration, age spots, and pimples. It increases the person’s confidence and
boost self-esteem by hiding their imperfection. They can hide their wrinkles, spots on the
face by using skin lightening products. It can also make the person look more attractive
Melanin is a pigment which is responsible for our skin colour. It is produced by
melanocytes, which are specialized cells. People with light skin have less melanin and
people with dark skin have more melanin. Melanin quantity in one’s body depends on a
genetic makeup. Skin lightening products help in reducing this pigment on the skin. It
equals the skin tone so that the skin looks radiant, brighter, smoother and glowing. The
potential of this product is increasing due to challenging lifestyle of consumers.
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Skin Lightening Products Market: Drivers & Restraints
Skin lightening products aren’t famous or limited to women, but also among men too.
Personal grooming is gaining a lot of popularity and men aren’t ashamed to be called as
‘Metrosexuals’. The desire to look fair and have even skin toned are the most important
driving factors for skin lightening products. There’s a sea change in consumer habits and
companies are emphasizing more on social media and digital advertising to lure
Increasing demand from emerging nations like Africa and India is most of skin lightening
Though skin lightening products are desired and are lot in demand, but it...