Business aims and objectives
1.1 Aims
An aim is what the business will achieve in the future,. It is a statement that defines that business’s existence ( Jim Riley 2012)..The aims of Luke’s business are survival & growth at the first stages it’s the most common and basic objective of any small business , the second aim would probably be providing a good quality IT training courses that satisfies the customer needs this is important because Luke’s business can survive only if the customers want to buy the service and that will make profit in the business’s account which , which will be given and shared between the partners although some of that profit will cover the taxes , materials ,energy , and machines costs (Gabriel, V 1989).
1.2 How to accomplish Aims
To achieve that goal after setting it there must be some important steps to be taken : Goal commitment which is the persistence to reach a goal or aim . normally achieving a goal is not automatic so Luke and Eric must chose to commit themselves to that specific goal, also Effective action plans an action plan lists down the specific steps , customers , resources , and time period for achieving a that goal.( Chuck Williams 2005) .
1.3 Objectives
Since Luke business sat a goals it needs objectives to keep it on track ,here is Locke and Latham theory ( cited in Chuck Williams 2005) claiming goals need to be straight to the point and challenging setting goals and objectives in the beginning of the business will help Luke to create new direction to move toward and achieve the ultimate goal ,and it will also motivate both of them Luke and Eric and these objectives can be divided into two types
Strategic objectives these are long/primary goals sat to be done in 5 or 7 years in order to reach the company’s main aim, it is constantly better to quantify the objectives so that accomplishments can be effortlessly measured so Luke and Eric’s strategic objective can be “providing web designing course by 5th year”...