Potential International Expansion Action | Global Strategy | Reasoning |
A. Stonyfield contracts with a large French food processing company to use Stonyfield’s formulas, packaging, name, etc. to market and sell Stonyfield branded products in France. | Franchise | “The franchiser sells the right to use its resources to a person or group in return for a flat fee or a share of the profits” (Jones p.352). In this case, Stoneyfield is selling the right for the French company to use their name, products and marketing (such as McDonalds). |
B. Stonyfield, Danon, Sealtest, Breakstone, and Maplehurst form a group to build a new yogurt processing facility in France and to market and sell Stonyfield branded products in Europe. | Keiretsu | “A group of organizations, each of which owns shares in the other organizations in the group, that work together to further the group’s interests” (Jones, p.342). These five organizations are working together to further their interests. |
C. Stonyfield and Danon agree to build a new yogurt processing facility in France to market and sell both Stonyfield and Danon products. | Strategic Allicance | “Competitors can cooperate and form a joint venture to develop common technology that will save then all a lot of money…” (Jones, p. 346). In this case, both Stonyfield and Dannon are coming together to benefit both companies. |
D. Stonyfield buys an established French firm, La Yogurt Petite, through a combined cash and stock transaction. Stonyfield plans to produce, market, and sell Stonyfield, in addition to La Yogurt Petite products in France. | Merger and Takeover | Stonyfield took over La Yogurt Petite, but then also merged with them because they will be marketing and producing their products in addition to their own. |
E. Stonyfield and La Yogurt Petite agree to develop, manufacture, and sell each other’s product-line in the U.S. and France, respectively. | Joint Venture | “A strategic alliance among two or more...