In today's auto industry there aare a whole lot of different auto manufacturers and vendors. IN order to be one of the leading vendors and manufacturers in the auto industry you need to have high quality products that address the needs of the consumers. In most years Honda motor corporation with products has sometimes been able to accomplish this task and other times it has not. In this marketing plan I plan to take at their multiple product line and how the products can help them improve their ssales as well as focus on the younger consumer to become the repeate consumers. Honda strives to attain its goal of satisfying its customers.
In attempting to meet the needs of the consumers Honda has a multiple product line. So if a company has good product it can satisfy the consumer . IN one of the areas of a marketing mix is the ability to have good quality products . So lets look at the different areas and kinds of products that Honda has inits porttfolio to compete against the competitive forces. One of te popular line in its brand mix is the Honda civic
The Civic a four door which is an all new platform in its 7 generation. The Civic series offers sporty new styling, and an improved engine performance and enhanced safety and environmental features. This new look and redesign is aimed at the youg target market whih Honda is setting its sights in bring in new buyers to buy the civic as well as capturing the other demographic which typical buyers buy civic since it is a hot sexy conservative car. As far as the civic goes it has taken over on the younger buyer to the masses from every ethnic and economic bbackground .
As far as it goes in selling the honda line we need to take a look at their financials from the past to see how welll they have done with their product mix. To take a look at this we could look at a swop analysis which takes a look at their strengths , weakness and opportunities
According to an annual...