Oreo cookie is a cookie sandwich consisting of two discs of chocolate with cream filling between them, is the most popular cookie in the world. Oreo has been enjoyed in more than one hundred countries around the
• North and South America
• Middle East
Since its introduction in 1912, Oreo cookies have become a product that truly global in all regions of the world. Universal interesting with unique flavors make Oreo a fun experience. Therefore, the adjustment of product packaging is necessary to adapt to match consumer tastes and expectations in each country.
China for example, the modified version of Oreo Oreo had twenty seven percent less sugar to meet local tastes. While Venezuelan milk chocolate biscuits are more interesting than the intense dark coco used in other markets. Although the package is a feature that alters a lot of market to market. In the U.S. market, customers are more accustomed to shopping in large format stores as they have a pantry space in their homes. Meanwhile, in other countries, there are many different types of formats like hawkers in Venezuela, and kiosks in Brazil.
Another adjustment packaging and product branding itself Oreo name and logo remain consistent, the company sometimes change. By the Oreo brand but always with a different parent company. One of the biggest challenges in creating a global marketing campaign because it is important to understand cultural subtleties involved in a campaign that country. This can cause misunderstandings or less relevant in providing the joy of children.
Oreo has been described in the U.S. Senate for a long time as parents pass rituals to the child, when the newly introduced. Unfortunately, there is no legacy of those who are familiar with the brand. Therefore, the method has introduced children to the ceremony in the house. Oreo cookies have been successfully understand and focus on local cultural differences and help to make them the number one cookie in the...