A Project Report On
Customer Relationship Management in Reliance Life Insurance KOPPAL
Submitted in partial fulfillment of the requirements for
Award of
Master of Business Administration
With Specialization
In
MARKETING
Submitted by
SUNIL CHOUDARY.K
Reg No- MBA/08/48
Under the Guidance of
COMPANY GUIDE INSTITUTE GUIDE
SANTOSH KUMAR B.R ROHITH C KALASKAR
CUSTOMER EXECUTIVE SECRETARY GENERAL
HET-IMS HUBLI
Indian Institute of Business Management
Shivajinagar, Pune – 411 005
Declaration
I hereby declare that the project entitled “CUSTOMER RELATIONSHIP MANAGEMENT” undertaken at RELIANCE LIFE INSURANCE COMPANY LTD,KOPPAL submitted in partial fulfillment of the requirement for the award of the degree in Master in Business Administration to the Indian Institute of Business Management, Pune. It is my original work and is not submitted for the award of any other degree or diploma.
Place
Date SUNIL CHOWDARY.K
ACKNOWLEDGEMENT
As I look back after the completion of my project I feel it would not have been possible without the guidance. I am very grateful to all the people who have lent their precious time and advice for rendering this project successful. I take this opportunity to thank them all.
Firstly, I am grateful to “RELIANCE LIFE INSURANCE COMPANY LTD, KOPPAL” for giving me an opportunity to undertake this project in their organization.
I sincerely express my thanks to my company project guide SANTOSH KUMAR B.R for his strong support and inspiration during my project period.
I heartly thankful to all the executives of the company for their valuable guidance and for sharing their experience in...