16. medzinárodná vedecká konferencia „Moderné prístupy k manažmentu podniku“ Katedra manažmentu Fakulty chemickej a potravinárskej technológie Slovenskej technickej univerzity, Bratislava, 13. – 14 september 2006
THE IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY FOR BUSINESS COMPETITIVENESS ENHANCEMENT
Assoc. prof., Ph. D. Zinaida Gineitiene Vilnus university, faculty of Economics Saul tekio av. 9, LT-10222 Vilnius, Lithuania Tel. (+370 5) 2366152 E-mail: email@example.com Rasa Lamanauskaite Vilnus university, faculty of Economics Saul tekio av. 9, LT-10222 Vilnius, Lithuania Tel. (+370 5) 2107431 E-mail: firstname.lastname@example.org
ABSTRACT All over the world business is undergoing a process of evolution that breaks the established order and practice. These changes are mostly impacted by constantly rising expectations and requirements of the community. A traditional profit seeking entity cannot be satisfied with implementation of its aims and objectives because in order to withstand a competitive examination it must be socially responsible, i.e. to react to the communities demands and requirements. The aim of the present study is to define the essence of the business social responsibility concept and to identify the business social responsibility means and ways or methods of their implementation in order to achieve superiority in the competitive ability.
1. BUSINESS SOCIAL RESPONSIBILITY CONCEPT
In order to define the concept of Business Social Responsibility or Corporate Social Responsibility (hereinafter CSR) one comes across with a number of opinions and different conceptions. In principle, CSR defines how a company integrates its own or interested groups‘ values and ethic norms into business politics, strategies and practice However, changes in the Labour Market and globalisation has expanded a Corporate Social Responsibility understanding that includes not only environmental, partner and supplier demands and requirements, but also demand and...