The HMV groups markets are currently experiencing an increasing evolution in becoming more and more competitive this is due to the decrease in the amount of sales in store as customers/consumers are using the internet to purchase goods. This is all due to the fact that using the internet to purchase goods and services is more convenient and also more goods are presented online which offer the consumer a wide range of selection of goods and services to choose from. The internet also enables the consumers to communicate directly with the seller without having to enter a store. Also celebrities and other social icons have a big influence on trends as now consumers are trying to follow the latest trends. Advertisement and publicity are also two of the main factors that led to the development of the use of the internet. This has influenced the way goods are being sold the also the types of goods sold within the industry. However, purchases online have led to rapid raise to piracy which is a political/social issue. Piracy has a huge effect on sales, the consumer, and the industry as a whole. Therefore any changes in in law/legislation will have a great effect on the HMV group. (HMV 2011)
To stay ahead in the business HMV has updated the technology behind its digital downloads. Due to sales decreases and competition rises, HMV has launch of HMV’s music download service, Hmvdigital. Boasting a catalogue of 10m songs, hmvdigital is being billed as a genuine rival for the Apple iTunes digital download crown. Since March this year the in progress of the hmvdigital.com has been in beta testing since. To undertake their rival Itunes, HMVdigital customers are permitted to a limit number of free download, and top 40chart single are downloadable as low as 40p per track. and customers can directly download music to their pc without installing the HMV music management software.(GURDIAN 2011)
the HMV Digital service was launched a year but direct...