e-commerce
business. technology. society.
eighth edition
Kenneth C. Laudon
Carol Guercio Traver
Copyright © 2012 Pearson Education
Chapter 4
Building an E-commerce Presence: Web Sites,
Mobile Sites, and Apps
A) Building an E-commerce Site:
A Systematic Approach
■
Most important management
challenges:
❖ Developing
a clear understanding of business
objectives (PLANS)
❖ Knowing
how to choose the right technology to
achieve those objectives
Copyright © 2012 Pearson Education
3
Pieces of the Site-Building Puzzle
■
Main areas where you will need to
make decisions:
❖ Human
■
resources and organizational capabilities
Creating team with skill set needed to build and manage
a successful site
❖ Hardware/software
❖ Telecommunications
❖ Site
design
Copyright © 2012 Pearson Education
4
PLANING: The Systems Development Life Cycle
■
■
Methodology for understanding business
objectives of a system and designing an
appropriate solution
Five major steps:
1.
2.
3.
4.
5.
Systems analysis/planning
Systems design
Building the system
Testing
Implementation
Copyright © 2012 Pearson Education
5
Web Site Systems Development Life Cycle
Figure 3.2, Page 185
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6
A-1)System Analysis/Planning
■
Business objectives:
❖
List of capabilities you want your site to have
■
■
■
■
System functionalities:
❖
■
What you want your site to do?
Identify business strategy (Differentiation, Cost, Scope, Focus )
Identify business model (E-tailer, Portal, content provider…)
List of information system capabilities needed to achieve business objectives
(Should be provided to programmers)
Information requirements:
❖
Information elements that system must produce in order to
achieve business objectives
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7
Table 3.1, Page 186
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8
A-2) Systems...