the boss

the boss

e-commerce
business. technology. society.

eighth edition

Kenneth C. Laudon
Carol Guercio Traver
Copyright © 2012 Pearson Education

Chapter 4
Building an E-commerce Presence: Web Sites,
Mobile Sites, and Apps

A) Building an E-commerce Site: 

A Systematic Approach


Most important management
challenges:
❖ Developing

a clear understanding of business
objectives (PLANS)

❖ Knowing

how to choose the right technology to
achieve those objectives

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3

Pieces of the Site-Building Puzzle


Main areas where you will need to
make decisions:
❖ Human


resources and organizational capabilities

Creating team with skill set needed to build and manage
a successful site

❖ Hardware/software
❖ Telecommunications
❖ Site

design

Copyright © 2012 Pearson Education

4

PLANING: The Systems Development Life Cycle




Methodology for understanding business
objectives of a system and designing an
appropriate solution
Five major steps:
1.
2.
3.
4.
5.

Systems analysis/planning
Systems design
Building the system
Testing
Implementation

Copyright © 2012 Pearson Education

5

Web Site Systems Development Life Cycle

Figure 3.2, Page 185
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6

A-1)System Analysis/Planning


Business objectives:


List of capabilities you want your site to have






System functionalities:




What you want your site to do?
Identify business strategy (Differentiation, Cost, Scope, Focus )
Identify business model (E-tailer, Portal, content provider…)

List of information system capabilities needed to achieve business objectives
(Should be provided to programmers)

Information requirements:


Information elements that system must produce in order to
achieve business objectives

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7

Table 3.1, Page 186
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8

A-2) Systems...

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