A Turnaround King Helps Burger King Recover" Each student will explore five cases this semester. Each “study” will be worth a maximum of 20 points. Case studies will be assigned at least two weeks before they are due and will always be due on Thursdays by 11:30 p.m. A 3 page professionally written exploration of the questions at the end of each case is expected. There should be at least three references that will expound your solutions. Performing a SWOT analysis on each case is recommended.
While company management appeared optimistic about its future, Burger King remained embroiled in intense competition. The firm continued to launch new advertising campaigns and in 2002 introduced the BK Veggie, the first fast food veggie burger to be offered in the United States. Also in 2002, Burger King revamped the BK Broiler, making a new product they called the Chicken Whopper. The firm also moved into its new world headquarters in Miami, dedicating the building to founders Edgerton and McLamore. Management focused on capturing a larger portion of the fast food market. However, only time would tell if Burger King's new independence would help realize its goals.
The target market of burger king would be both consumer and potential franchisees, also they focused with new fused marketing approach. Typically moms with young children. Also middle income families with youngBurger King’s target audience is males, aged 18 to 35 who eat fast-food 9 to 16 times per month. While they are just 18% of Burger King’s customers, they account for about half of all visits to the stores children having enough disposable income to eat out on occasion. Also teenagers