There are only a few areas in today's world that change as rapidly as the way in which we communicate. The Applied Art or Commercial art as it was known earlier, is concerned with communication of knowledge and ideas through visual images. It helps to sell products and services with attractive imagery.
Visual communication design creates new imperatives almost on daily basis. It helps to educate people to understand the nature and essence of the world they live in and the world they create. Commercial Design is a great art to practice with creativity, sensitivity, talent and imagination for educating a common person in the field that is unknown to him. Students at the Applied Art College are expected to work with conviction and tenacity to create new vision for the future and prosperity for all through their unique skills and talent. They are guided to become the professionals who will struggle to meet the challenge of dramatic change that takes place through modern technology. They are guided to become the professionals who will struggle to meet the challenge of dramatic change that takes place through modern technology.
Design Education In India
Design is essentially a synthesising discipline. It does not have its repository or knowledge bank, like for example in law, medicine etc. The generalist and multidisciplinary approach allows Design to draws its knowledge base from almost all other disciplines. Hence, design education is highly experiential in nature. Design education is a dynamic process. It has to constantly adapt itself to match the rapid changes that are taking place in society and in technology, failing which the education becomes redundant and irrelevant.
Indian corporate world and the ever-demanding Indian consumers have the undying hunger for well designed products and services. India’s current annual consumption of design services is estimated at Rs 3,400 crore. This is expected to grow to Rs 12,300 crore in the next five years. India...