The product mix of TIL consist of four product lines, which are actually its business divisions.
Machine Building and automation Solution
Electronic Sub- Assemblies
1. Time Product Division:
There are over 15 brands of Titan’s watch segment, which has different models. Total watch variants are over 3000. So product width is around 20 and depth is 3000 for this division.
Models | Variants |
Sonata | 650+ |
Fastrack | 350+ |
Raga | 269 |
Zoop | 112 |
Purple | 65 |
Bandhan | 65 |
Octane | 53 |
Other brands and their variants:
Tycoon - 57 variants, Edge - 54 Models, Ragalia - 50+ variants, Orion - 42 variants, Obaku - 41 variants, Automatic - 26 variants, Nebula -17 variants, HTSE - 10 variants, WWF - 6 variants, Heritage – 6 variants, some well-known international brands such as Tommy Hilfiger, FCUK, etc.
2. Eye Wear Division:
The division is known as Titan EYE+. It offers a wide range of products, including frames, lenses, contact lenses, accessories, etc, in both international (Levis, Esprit, Hugo Boss, etc) and house brands (Titan Eye+ and Dash). Its product width is 4 and product depth is over 1000.
The stores carry frames bearing the brands Titan, Eye+ and Dash (for children) brands. Titan Eye+ stores also sell a host of international brands of frames.
EYE+: Switcher - 15+ variants, Enigma - 50 variants, Cabana - 35 variants, Vybes - 30+ variants
Dash(for children):50+ variants
In terms of optical lenses, the company offers its own products as well as three international brands.
Lenses are further classified as follows:
Material: Titan Crystal, Titan Lites, Titan Pinnacle