How An Organization Communicates- Transport for London
Transport for London (TfL) is the government-owned integrated body responsible for London's transport system. It is designed to carry out the Mayor's transport strategy for the Capital as well as to control transport service across the whole of London. TfL takes responsibility of all transport facilities including those of people, goods and services, to ensure that they are able to move around London, controlled by a board whose members are appointed by the Mayor, in this case, Boris Johnson.
TfL consists of the London buses, Underground (LU), Dockland's Light Railway, London Overground, London Trams, London River Services (LRS), Victoria Coach Station (VCS), and London Transport Museum. It was created in 2000 by the Greater London Authority Act 1999, but had not taken responsibility for the London Underground until 2003, which is also when TfL had also launched the Oyster card that has now become the UK's best travel smartcard, being used for over 75 percent of the journeys taking place on London's transport network (TfL, 2008)
TfL's marketing communications focus on public awareness, in which 'live information relating to the advertising and promotion of 'messages' intended to inform and encourage members of the public to change their travel behaviour; for example, with regard to road safety and Congestion Charging and Modal Shift (transport mode choice)'' (TfL, 2008). Also, since June 1 of the present year, a ban on alcohol came into force on all tube lines, trams, and buses. The Mayor insisted the ban came into place to "improve the safety and security of public transport in London and create a better environment for the millions of Londoners who rely on it" (TfL, 2008), spending government funds on informational posters advising passengers of the ban across the transport network. This communication strategy urged to remind passengers not to carry open containers of alcohol as well as to promote...