“This is what the naysayers fail to understand: it’s just as easy to use Twitter to spread the word about a brilliant 10,000-word New Yorker article as it is to spread the word about your Lucky Charms habit.” -Steven Johnson, author of The Invention of Air. In today’s society, social media has become a major role in a company’s structure. In this paper we will discuss the history behind Twitter, how companies use social media, social media best practices, Twitter Followers’ chosen companies, and Twitter Followers’ methods and code sheet.
The history behind the idea of Twitter is very interesting. Twitter began as an idea that Twitter co-founder Jack Dorsey had in 2006. Dorsey had originally imagined Twitter as an SMS-based communications platform. Groups of friends could keep tabs on what each other were doing based on their status updates. It was similar to sending a text message but had several variances. During a brainstorming session at the podcasting company Odeo, Jack Dorsey proposed this SMS based platform to Odeo's co-founder Evan Williams. Evan and his co-founder Biz Stone (by extension) gave Jack the go-ahead to spend more time on the project and develop it further. In its early days, Twitter was referred to as "twttr". At the time, a popular trend, sometimes to gain domain name advantage, was to drop vowels in the name of their companies and services. Software developer Noah Glass is credited with coming up with the original name twttr as well as its final incarnation as Twitter. Jack sent the first message on Twitter on March 21, 2006 9:50pm. It read, "just setting up my twttr". (Amanda MacArthur)
How Companies Use Social Media:
Many wonder how companies are able to gain success by using social media. One way companies are using social media is through the hiring process. They are investigating potential candidate’s profiles before they bring them in for an interview. A...