Overall, the gluten-free food market continues to thrive off those who must maintain a gluten-free diet for medical reasons, as well as those who perceive gluten-free foods to be healthier or more natural. The category will continue to grow in the near term, especially as FDA regulations make it easier for consumers to purchase gluten-free products and trust the manufacturers who make them. Despite strong growth over the last few years, there is still innovation opportunity, especially in food segments that typically contain gluten.
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Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Consumer qualitative research
Abbreviations and terms
Abbreviations
Executive Summary
Overview
The market
Sales forecast to reach $14.2 billion in 2017
Figure 1: Total US sales and fan chart forecast of gluten-free foods, at current prices, 2012-17
Strong growth across all major segments
Figure 2: Sales* of gluten-free foods, by segment, at current prices, rolling 52 weeks 2012 and 2014
Market factors
Health halo, celiac disease, wide appeal all contribute to category growth
Figure 3: Companies with gluten-free food products as a share of all companies with food products, 2010-14*
Key players
Gluten-free category is highly fragmented
Figure 4: * Sales of gluten-free products at retail, by leading companies, rolling 52 weeks 2014
Retail channels
Conventional channels preferred
Figure 5: Sales* of gluten-free foods, by retail channel, at current prices, rolling 52 weeks 2012-14
The consumer
Nearly one quarter of adults currently eat gluten-free versions of foods
Figure 6: Consumption of gluten-free foods, by gender, June 2014
Health is a main driver for consumption
Figure 7: Other reasons for eating gluten-free foods, top 10, June 2014
Opportunity to make gluten-free products...